Say hello to the ultimate campaign optimization tool.
True ImpactTM is a unique reporting tool that allows you to see exactly how users respond to your Localytics marketing campaigns – everything from the revenue generated to the uninstall rate. With True Impact, you can move beyond vanity metrics and optimize your campaigns based on detailed metrics that drive business results.
Drive Better Results
- See which campaigns are improving ROI
- Understand what users do after they receive your message
- Prove that your marketing efforts are delivering results
True Impact intelligently highlights relevant metrics based on your campaign’s objectives by measuring the campaign performance against a control group to automatically view lift in engagement, conversion, and revenue over time.
Imagine a Telco sending a push notification with a free trial for a streaming service to users who just upgraded their mobile plan and being able to easily track the conversions to the paid subscription.
Demystify your campaigns
Dive deeper with detailed reporting
Get deep insights with our 24 metrics that allow you to set campaign goals, create control groups, conversion events, see push the opt-out rate, trends and real-life campaign results.
Optimize your campaigns
Improve your strategies by using control groups and A/B testing your campaigns. Determine the winning messages by incorporating metrics beyond just clicks and conversions by also looking at retention, revenue, opt-out and uninstall rates.
Align your goals with your analytics
True Impact arms you with the data necessary to make better campaign optimization decisions that align with your long-term business goals, whether it’s to raise brand awareness, acquire new users, drive conversions or all of these.
True Impact Features
Customize your own or use our 10 out-of-the-box reports showing you details with 24 different metrics
See how much revenue is generated per user and by campaign
Discover the average number of times a user performed an activity or a conversion event per user
Adjust the size of your control group to understand the impact your campaigns have on engagement, revenue, conversions and more
A/B test up to 10 versions of every message and experiment with content, imagery, CTAs, and more