Boost Campaign Performance

Become Data-Driven with Powerful Reporting

Schedule Demo

Features OverviewTrue Impact / A/B Testing

Say hello to the ultimate campaign optimization tool.

True ImpactTM is a unique reporting tool that allows you to see exactly how users respond to your Localytics marketing campaigns – everything from the revenue generated to the uninstall rate. With True Impact, you can move beyond vanity metrics and optimize your campaigns based on detailed metrics that drive business results.

Drive Better Results

True Impact intelligently highlights relevant metrics based on your campaign’s objectives by measuring the campaign performance against a control group to automatically view lift in engagement, conversion, and revenue over time. 

Imagine a Telco sending a push notification with a free trial for a streaming service to users who just upgraded their mobile plan and being able to easily track the conversions to the paid subscription.

Demystify your campaigns

Dive deeper with detailed reporting

Get deep insights with our 24 metrics that allow you to set campaign goals, create control groups, conversion events, see push the opt-out rate, trends and real-life campaign results.

Optimize your campaigns

Improve your strategies by using control groups and A/B testing your campaigns. Determine the winning messages by incorporating metrics beyond just clicks and conversions by also looking at retention, revenue, opt-out and uninstall rates.

Align your goals with your analytics

True Impact arms you with the data necessary to make better campaign optimization decisions that align with your long-term business goals, whether it’s to raise brand awareness, acquire new users, drive conversions or all of these.

True Impact Features


Customize your own or use our 10 out-of-the-box reports showing you details with 24 different metrics


See how much revenue is generated per user and by campaign


Discover the average number of times a user performed an activity or a conversion event per user


Adjust the size of your control group to understand the impact your campaigns have on engagement, revenue, conversions and more


A/B test up to 10 versions of every message and experiment with content, imagery, CTAs, and more

Ready to learn more?

We're just scratching the surface of what Localytics can do for you. To see more, schedule a demo with one of our knowledgeable associates.

Schedule Demo

If you want to learn more about push notifications click here.