A Crystal Ball for Marketers
Predictions lets you look into the future and see which users are likely to convert. Don’t miss low-hanging fruit, know exactly who is close to converting and create engagement campaigns to nurture them to your goal.
How to Put Your Conversion Predictions into Action
Capitalize on your customers that are likely to convert by sending them offers such as exclusive discounts, bonus points, or pre-order opportunities for a hot new product, boosting sales and retention in the process.
Travel companies have a great opportunity here, create an audience with your likely converters and send them an offer to receive double loyalty points for booking hotel nights or flights over the next two weeks.
More Ways to Apply Your Predictions
Understand the behavior of users who convert and how it’s different from those that don’t. See the impact of specific events and attributes, for example, are users who read 4 articles this week more likely to upgrade their subscription than those who read 2? And how can you nurture that group to get them to upgrade?
See how individual characteristics, like specific demographics or if they enabled push, impact a user’s likelihood of converting. Use these insights to enhance your acquisition strategies to attract more users like them, or to engage similar customers to take actions like updating the app or enabling push to help them convert.
Conversion Predictions Features
Predictions divides users into three risk groups: with low indicating those who are on the path to conversion and high indicating churn risks.
Create audiences based on your user segments to easily add them to targeted sales, engagement and loyalty campaigns
CUSTOMIZABLE PREDICTIVE MODELS
Define your own conversion models as for the unique needs of your business and customers