Powerful, Real-time Analytics
See a complete view of what customers are doing in your app or on your website so you can get insights that lead to smart, meaningful digital engagement strategies.
Watch for trends and correlations, and see how your engagement activities impact your customers and their interactions with you. Our real-time app analytics include in-depth reporting and filtering, unsampled data collection and access to your raw data, as well as industry benchmarking to provide more perspective on your results.
Make an Impact Using Analytics
Understand which customer groups contribute to the greatest lifetime value and expose trends in revenue, acquisition source and user attributes and activities.
Let’s say you’re a retailer who wants to attract new customers, you found that your highest LTV customers are women ages 18-24, are in college and live in urban areas. Create targeted acquisition campaigns on social media to attract similar customers.
More Ways to Apply Your Analytics
Analyze your acquisition campaigns to understand where your valuable users come from, and optimize ad spend to attract the best customers possible. We’re certified as a Facebook Mobile Measurement Partner and Twitter Official Partner.
Create and save customized analytics reports in one place to easily access metrics that are specific to your strategy. Also view reports side by side to compare across activities or users, and share your dashboard for better collaboration.
Raw Data Access
Get full access to your raw data so you can run custom queries and get even deeper analytics insights, or export your data to a CRM, DMP or any of our partner platforms using our API.
Gauge app and website health by how much time users spend there, and how often they return
See how users interact with your app or website so you can build a more engaging experience
Determine user paths as they navigate your app or website to help create a frictionless user experience
Create custom funnels to track chains of events in your app or website to optimize conversion points
Gain visibility on where your app or website is most popular geographically
Forecast user actions to be proactive in preventing churn and driving conversions
Gauge customer loyalty by understanding how often and why users return
See the value and volume of transactions, and find out which users generate the most revenue
Group users by behaviors, and determine what leads to positive and negative outcomes to improve your strategy
See when, how long, and how frequently users visit your app with usage metrics