Combining Automation & Personalization
With Workflows you can create personalized, dynamic conversations with your customers based on the interactions they have with your brand. Build automated, behaviorally-triggered campaigns to deliver highly relevant and engaging experiences that respond to your customer’s actions and preferences.
Campaigns can branch out and adapt based on how your users interact with each message in the multi-step campaign. With Workflows, you can go beyond sending standalone messages and start creating immersive experiences that reach across channels to provide a unique experience to each user.
How To Use Workflows For Customer Engagement
Craft abandoned cart campaigns that are sent automatically once an item is left in the cart for an extended period of time. Create a message flow that starts with a reminder, and then layer on discounts or free shipping offers to drive revenue from what otherwise could be a lost sale. And don’t forget to thank your purchasing customers and engage them for reviews – all within the same Workflows campaign.
Make Your Workflows Even More Impactful
Deep Audience Segmentation
Combine historical, profile and behavioral data from within Localytics, as well as external sources via APIs, so you can segment audiences in more detail for more impactful and relevant interactions.
Engage Across Channels
Include multiple apps and the web within a single campaign, saving time in campaign creation and ensuring you engage with your customers on the channel they most recently used. You can also use data from multiple channels like point of sale, order management systems or email that trigger your Workflow messages for a seamless experience across channels.
View real-time metrics for every step and message, right in the Workflows Canvas. See total entries, open rate, unreachable users, users still waiting within the workflow and more. You can also export your data for further analysis outside the Localytics Dashboard.
Trigger a message based on geofences your customer has entered or exited, powered by our Places feature.
Dynamically personalize your notifications with details like customer name, their favorite category, and recent location visited.
RICH AND PERSONALIZED CREATIVES
Add rich content like images, videos and even personalized creatives powered by Movable Ink.
Send a push notification in multiple languages based on your user’s settings.
FLEXIBLE ENTRY EVENTS
Determine how customers enter a campaign using any behavioral and profile attributes, and add limits to how often they can return.