Test for Success

Improve campaign results with A/B testing

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Optimize your marketing strategy

Optimizing your app marketing strategy is a never-ending process, so we let you A/B test up to ten versions of every message you send. Run multivariate tests on message content, imagery, CTAs, and more. Continue using messages that were the most successful in the past while testing new messages with smaller audiences to compare the performance of each variant and select a winner.

Experiment and Drive Results

An easy A/B test to run is on offers. Identify a disengaged audience, and create a few different offers that incentivize them to return to your app or website and make a purchase, then see which offers are best at boosting your conversion rates.

Send a shopper who hasn’t returned to your app recently an “exclusive offer” with the most appealing A/B tested message.

Drive results with data and creativity

Always keep experimenting

Experiment with your messaging, especially if you’re not quite sure what your users respond best to by A/B testing the copy, the color or emojis to discover what your users love most. Test up to 10 variants.

Drive results

If you solely rely on conversion rates to evaluate the effectiveness of your campaigns you could be sending messages that are causing long-term damage to your customer experience. Use control groups to clearly see which versions of your messages are driving the best results.

Improve Personalization

Making your messages more personal increases engagement and makes a meaningful impact on the effectiveness of your messages. Incorporate A/B testing and create better-defined audiences to move your campaigns to the next stage of personalization and get up to a 48% increase in conversion rates.

A/B Testing Features


A/B test up to 10 versions of every message and evaluate the impact on 6 key metrics


Create A/B tests for up to 10 creative variants for any in-app, push messaging campaigns


Set up control groups to easily see if a message drove an increase or decrease in user engagement, revenue, or conversion


Use A/B testing to see how different messages perform in your location-based campaigns


View A/B test results in True ImpactTM to better understand campaign performance and results

Ready to learn more?

We're just scratching the surface of what Localytics can do for you. To see more, schedule a demo with one of our knowledgeable associates.

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