Drync is focused on providing a personalized, delightful app experience to wine lovers. The company recognizes that every interaction in the app is an opportunity to learn more about that customers and their preferences. In order to deliver on those preferences and build a better relationship with its users, Drync needed a platform to capture customer data. With Localytics, Dryns is able to capture user behavior and profile data and make it easily actionable. By testing out different creatives and learning what resonates best, Localytics has helped Drync to make its marketing even smarter.