Localytics Senior Solutions Consultant, Tim Patten, takes a moment to dive into the world of funnel management. How are your users converting, and where are they getting stuck? Find the answers through proper funnel management. Transcript … Continue reading
Localytics Co-Founder and CEO, Raj Aggarwal, discusses the key metrics that empower new and existing businesses to chart and display operational performance over time. Transcript Hi. I’m Raj Aggarwal, Co-Founder and CEO, of Localytics. Thanks for joining … Continue reading
Localytics Director of Solutions Engineering, Lee Isensee, describes how and when to use events and/or attributes to tag specific characteristics of your app. Transcript Hi. I’m Lee Isensee, Director of Solutions Engineering, here at Localytics, and … Continue reading
Localytics VP of Marketing, Bernd Leger, discusses the differences between web and mobile app conversion funnels as well as how to leverage an analytics service to optimize your conversion rates. Transcript Hi, my name is Bernd Leger. … Continue reading
Today, there are nearly 800,000 apps in the iOS App Store. It’s difficult to stand out from the crowd and convince customers to download your app. To get downloads and build a loyal user base, you need a great promotional … Continue reading
Localytics VP of Marketing, Bernd Leger explains the importance of understanding and tracking your Customer Lifetime Value, or CLV within your apps. CLV can help you understand your most valuable user segments and spend channels, based on customer value over … Continue reading
Having a mobile strategy for your brand is extremely important. It is not enough for your brand to have a strong online presence. According to ComScore, more than 55% of people in the U.S. own a smartphone. That means your consumers need … Continue reading
Localytics Director of Online Marketing, Daniel Ruby discusses the differences between broad and targeted in-app messages. Broad messaging means all your users receive the same message at the same time. Targeted means segments of users will receive messages specifically crafted … Continue reading
Localytics’ Julia Alvarez explains how brick-and-mortar retailers can leverage mobile apps to improve their customers’ in-store shopping experience. Learn how to combat showrooming and make sure that your app is the one being used in your stores.
One major benefit of in-app messaging that makes it stand out from the pack of other mobile marketing tactics is how naturally the messages fit in with the user experience. Whereas other tactics like ads or push notifications can feel … Continue reading
