Mobile is personal. It’s the channel that is most tailored to user interests than any before it, which means app marketing has to be less about blatant agenda pushing and more about targeted engagement. App messaging techniques are a key part of this strategy, working to reach the user at the right time, with the right content, to engage him or her further. Push messaging is the current darling of the space; most marketers use it often because it’s an easy-to-implement industry standard. In-app messaging is on the cusp of wide spread adoption, and is primed to create more targeted, purposeful user sessions. Not sure which is right for you? We’ve got the need-to-know below. Push Me..
Category: Best Practices & Tips
Pleasing the greatest number of your app users possible and moving to the top of app store lists is no easy feat, but with In-App Messaging and Net Promoter Score (NPS) campaigns, you can create a winning combination of increased app ratings and improved user happiness. What Is an NPS Survey? NPS is a metric pioneered in the early 2000’s by Fred Reichheld that enables companies to gauge customer loyalty. Basically, the survey asks you to rate your experience on a scale of 1-10. Promoters are considered those who rated the experience at an 8 or above. Detractors are those who rated their experience at a 3 or below. With in-app messaging, you can set up an NPS campaign to collect survey..
Revenue-driven apps have it easy when it comes to determining user lifetime value (LTV). It’s all about a user’s bottom line over time. But what if your app isn’t monetized through user-driven revenue? Can you still measure a user’s LTV and identify your most valuable user segments? The answer is yes! Not only do you have the ability to measure and track a user’s LTV using non-monetary standards, it’s also an extremely important metric for your business. While It’s easy to get caught up in user engagement data that tracks the occurrence of specific events in your app, LTV is arguably the definitive metric when it comes to getting a broad-level view of your app’s success an..
As app marketers, we spend a lot of time trying to gain insight into what’s going on with our users at every stage of the marketing funnel. At the top of the funnel we focus on user acquisition and return on ad spend, in the middle of the funnel we focus on user engagement and event tracking, and at the bottom of the funnel we focus on conversion and monetization. With all these metrics to keep track of, it’s sometimes hard to focus on the big picture. That’s where user lifetime value (LTV) comes in. User LTV is the definitive metric when it comes to quantifying your app’s success over time. You may see big improvements in user acquisition, or skyrocketing engagement with one part..
Building a social media presence, improving app store ratings, and increasing user engagement across app features are important and interlinked goals for mobile marketers. A strong social presence attracts new users to your app, who in turn engage with new app features and provide the ratings and feedback that continue to grow your social presence. One powerful tool can help you make the most of your social, ratings, and features marketing strategy: in-app messaging. In this post, we’ll discuss the specific in-app messaging strategies smart marketers are using to reach these goals. Build Your Social Presence Your app users have demonstrated a strong interest in your brand or product b..
The surge of mobile usage necessitates understanding and analysis of app engagement to optimize features and deliver a better user experience. Here are some high-level strategies for owning your app's mobile analytics. Let Your Business Questions Guide The Analysis Always start with the question. An analyst or an engineer, left to their own devices, may tag information without considering which questions need to be answered with data. As a marketer, you can shepherd this process to assure the analyst or engineer is tagging meaningful events that can address your business questions. How are people checking out, how many people have exercised a promotion, how many people are taking advan..
The mobile growth trend is undeniable, but sometimes it takes a persuading argument for your boss to bite on a best-of-breed mobile analytics & marketing solution. Here are some winning tactics and angles to consider when selling your manager on that platform. Mobile Is Unique As marketers, we are used to having nearly unlimited access to rich data and statistics; we look at website stats all the time, but when it comes to mobile apps, measurement looks completely different. Pageviews and cookies do not exist, so we can't track them. People are accessing the mobile device either when connected or not connected to the internet, so it's a completely different ball game. Within the mobile w..
With the holidays upon us and the New Year right around the corner, chances are you're starting to think about your 2014 resolutions. But what about improvements that can be made to your company, especially your company's mobile strategy? Here are some mobile resolutions to improve your app in 2014. 1. Create an app experience that people love. Having an app is half the battle; creating an app that speaks to your audience is the other half, and frankly the more important piece to the puzzle. If you have an App today you are one of the forward thinking companies that understand that mobile is the way the world is moving, and the data is there to back it up. A Harvard Business Journal arti..
Building a user base is essential to the success of any mobile app, but just as important is looking beyond simply acquiring these users to deriving value from them. Here are a few quick tips to measure the success of your mobile acquisition campaign, from start to finish. Tip #1: Drive Downloads The first thing to consider if you're running an acquisition campaign is if you're driving downloads of your app. If your application isn't being downloaded, you need to go back to the drawing board to design a more alluring acquisition campaign. Tip #2: Compare Organic vs. Acquired Users The corollary of the downloads situation isn't always true; just because users are downloading your app do..
In-app messaging and push messaging can be powerful tools to re-engage latent users and drive your app users further down key conversion funnels. These mobile marketing techniques can be very valuable for customers and businesses alike. They introduce consumers to key features in the app that they would find valuable, or keep an app they have downloaded top of mind. For businesses, this is beneficial because it increases user retention.