It’s a mistake we see often: too many app owners stop after the download. Instead of investing in app engagement and user retention, marketing spend is allotted to gaining more downloads. Acquiring new users is essential to gaining credibility and ensuring app success. But what happens to your users after the download? Chances are, they don’t return. Downloads are not synonymous with loyalty. Creating a sticky app is the key to engaging users long-term and creating valuable, profitable relationships. But how do you create that experience? And which apps are in most danger of losing users? We’ve put together an infographic to answer these questions and more! (For even more app st..
Category: Best Practices & Tips
The number of ways consumers can interact with a brand today is astounding. Any given customer uses a multitude of channels to shop, share, read, browse, evaluate, locate, and make purchases. In fact, 43% of consumers are more likely to purchase when mobile messages are part of a marketing experience that unfolds across different channels over time. If you’re not incorporating mobile into your marketing strategy, there’s a good chance you’re not appealing to those prospects who are actively asking for more interactivity. Many app owners are missing out on an opportunity to create a seamless experience across all channels and devices, one that leads to more purchases and greater br..
These days, the wonderful World Wide Web is full of people clamoring to dish out advice on everything from the best places to eat, the worst places to sleep, to the top marketing trends to heed. So, whom do you trust? How do you tell the difference between an amateur correspondent vs. a seasoned pundit? In the mobile space, it seems like everybody is adding their two cents on the transformative effect of push messaging. Right now, push is the darling of mobile and, consequently, there is no shortage of commentators on what makes push so powerful. It’s a fairly hot conversation topic, but make sure you don’t get mislead by someone who’s just jumping in because it’s trendy to do so...
Do your apps miss you? Mine do. I’ve been told time and time again. I used to think the apps just really liked me. But I’ve realized over time that they’re all the same. I know they tell their sob story to everyone they meet. “We miss you,” they tell me. “It’s been too long,” they try to convince me. They’ve begged, pleaded and borrowed my limited screen space with last-ditch efforts to lure me back. But their efforts have become futile. I’ve realized that it’s simply a marketing tactic, and I’m just a regular user. If you’ve seen your marketing courtship efforts lose their luster over the past few years, fear not app marketer. It’s time to mend your broken h..
Move over Princess and Prince Charming, a new type of love is sweeping the globe – and although it is a little unorthodox, this love is still founded on principles of compatibility, happiness, and exclusivity. The love in question is the growing connectedness that people have begun to feel for their smartphones. In fact, the average person checks their phone 110 times a day and 44% of cellphone users have slept with their phones by their side so that they don’t miss a notification. Mobile devices are creating an addictive type of love that is causing people to spend more and more time with their cherished smartphone or tablet. So with all this time spent using on-the-go gizmos and ga..
“Extra. Extra. Read all about it!” We’ve all heard this familiar newsboy chant in films, shows and cartoons for decades. It was used in the newspaper’s heyday to promote a special edition to passers-by after a major event. However, due to the shift of news consumption from print to digital, we probably don’t hear this phrase anymore on the street corner downtown. So, how do we grab the attention of these modern-day passers-by? Until recently, websites have dominated in the distribution of news and media, but we’re in the midst of another shift: desktop to mobile. According to the American Press Institute, “mobile devices in the last year became the primary platforms for ne..
One of the greatest ironies of the mobile era is that our phones simultaneously make our lives easier while also (when configured wrong) increasingly disrupting us. We all have tons of apps (on apps on apps) that poke us with status updates, social notifications, and other messages longing for time and attention. Some apps crave constant love from people. These are social, entertainment, and gaming apps that act as a fun distraction from the hustle and bustle of daily life. Then, there are apps that you need. These are lifestyle apps that aim to make the hustle and bustle of daily life smoother. Lifestyle apps give mobile marketers a unique opportunity to build a more intimate relationshi..
Did you know that the average smartphone user has 26 apps installed on their mobile device? Did you also know that the average attention span of the modern consumer fell to 8 seconds in 2013? Even if you weren’t familiar with the actual numbers, these are the realities you’ve probably been battling as you work to prevent your app from drifting out of mind and into the mobile abyss – where apps we once loved (cough Draw Something) now reside, lonely and neglected. But before you panic, rest assured that there are things you can do make sure your app doesn’t get lost in space. What Exactly is the Mobile Space? When it comes to the mobile galaxy, there are two worlds we care ..
In the vast world of app development, you might feel like at some point you’ll overlook something crucial. Determining the right launch plan, garnering success in the App Store, and retaining users for the long-term is a multi-step, multi-variate process that directly determines the outcome of your mobile or web app. While there is a lot to cover and keep track of in this process, there are certain big considerations that will help guide you along as you reach for app success, particularly as your strategy evolves. Before, during and after launching your app, run through this quick list of must-dos to make sure you cover all your bases. Before Launch #1. Pick a platform In an ideal w..
Funnels don’t just provide you with conversion numbers, they provide you with insight into how your users behave. Your app funnels have the potential to show you much more than just conversion rates when you dig into the data. Further analyzing them will point to potential areas in your app where users are having issues. They can also help you measure the value of your existing marketing campaigns and discover opportunities for new ones. Let’s walk through the ins and outs of analyzing funnels and how they can be used to achieve their ultimate goal: converting users. Starting With The Basics Number of users and conversion rates – these two metrics alone help paint the picture from..