Extend Personalization to Your Ads
Remarketing connects Localytics’ powerful segmentation engine to your Facebook ads account, so you can reach users with personalized ads outside your mobile app.
Start by creating custom audiences based on a customer’s app usage history, profile data, or predictive analytics. Then export these audiences to your Facebook Ads account to serve tailored, relevant ads to your app users, increasing the chances that they return to your app and increase usage and engagement.
How to Do Remarketing Right
Create and display ads that relate to your customer’s app activity and interests, such as products viewed, events browsed, movies watched and more. Then link these ads back into your app to spark re-engagement.
Take a quick-serve restaurant app for example, tap into your foodie customers who haven’t visited in a while with ads for the cooking videos you just launched. Staying top of mind and connecting ads to their preferences increases the chances they’ll re-open your app and watch.
Streamline & Understand Your Remarketing Efforts
Measure Campaign ROI
As a Facebook Mobile Measurement Partner, Localytics measures post-click behavior and conversions from your Facebook campaigns so you can easily understand the ROI of every advertising dollar and further optimize ad spend and campaign targeting, and maximize your return.
Easily Sync Audiences
Syncing your Localytics audiences with your Facebook ad platform takes just a few clicks. Simply select “Remarketing” within the Localytics Dashboard, and select the export audience option to sync your custom audience to your Facebook ad platform.
Our in-depth reporting tool, True ImpactTM shows you exactly how your remarketing initiative has performed against your goals, such as engagement and conversions associated with nurturing, monetizing or re-engaging your audience.
Create audiences, export them, and analyze results, all in one easy dashboard
Set goals like nurture, monetize or re-engage to effectively measure your campaign’s impact
Export audiences for additional remarketing distribution by Apple IDFA, Google GAID or by customer ID