Traffic Data Collected
When you visit the Websites, web servers collect information about your visit (known as “traffic data”), which is stored as anonymous, aggregate data. We use traffic data to learn more about visitors’ use of the Websites and to improve the quality of the content and functionality of the Websites, as well as to target our offerings to the people most interested in them based on their use of the Websites. In order to provide the Services to our Customers, Localytics collects certain information and data about End Users that is sent to our servers from one of the Localytics “Client Libraries” that may be integrated into our Customers’ mobile application(s) (“End User Information”). Localytics provides analyses of anonymized, aggregate End User Information to its Customers and to other third parties (“Analyzed Data”). Localytics takes commercially reasonable efforts to ensure that Analyzed Data does not include any PII, as defined below
Personally Identifiable Information
Personally identifiable information (“PII”) is information that can be used to identify an individual user, for example, a person’s name, home address, email address or phone number. We also collect billing information such as credit card number. We receive and store any PII users enter on our Websites, send to us in an email or voluntarily provide to us in any other way.
PII Collected for Website Registration
Use of Personal Information Collected on the Websites
The use of Personal Information collected through our Websites shall be limited to the purposes of providing the service for which you have engaged Localytics, such as personalizing the service, to process payment and communicating with you about the service.
PII Collected via the Services
As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data.
We may combine this automatically collected log information with other information we collect about you. We do this to improve marketing, analytics, and site functionality.
Cookies and Tracking technologies
Technologies such as: cookies, beacons, tags and scripts are used by Localytics and our marketing partners, affiliates, analytics, and marketing service providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Our Website includes social media features, such as the Facebook “like” button and widgets, such as the “share this” button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These features are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policies of the company providing them.
Flash LSOs and HTML5
We use Local Storage Objects (LSOs) such as HTML5 local storage and cookies to store form submitted information. Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs such as HTML 5 or Flash to collect and store information.
Various browsers may offer their own management tools for removing HTML5 LSOs. To manage Flash LSOs please click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html.
Behavioral Targeting / Re-Targeting
We partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union click here) Please note this does not opt you out of being served ads. You will continue to receive generic ads.
When you send e-mail or other communications to Localytics, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.
You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or you can contact us at email@example.com.
Localytics does not rent, sell or share PII, including your Personal Information, with any third parties except in the following limited circumstances:
- If Localytics is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.
Confidentiality and Security
Information Security and Data Integrity
Lost or Stolen Information
You must promptly notify us if your Personal Information is lost, stolen, or used without permission. In such an event, we will remove that Personal Information from your account and update our records accordingly.
Controlling Your Personal Information
As a registered user of the Websites, you can modify or delete some of the Personal Information you have included in your profile by logging in and accessing your account. You cannot, however, change your username once you have registered. Upon your request, Localytics will use commercially reasonable efforts to delete your account and the Personal Information in your profile; however, it may be impossible to remove your account without some residual information being retained by Localytics. We will respond to your request to access within 30 days.
We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us firstname.lastname@example.org. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Our Website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.
To request removal of your Personal Information from our blog or community forum, contact us at email@example.com. In some cases, we may not be able to remove your Personal Information, in which case we will let you know if we are unable to do so and why.
We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at firstname.lastname@example.org.
Links to Other Websites
Our Websites includes links to other websites whose privacy practices may differ from those of Localytics. If you submit Personal Information to any of those sites, your information is governed by their privacy statements. We encourage you to carefully read the privacy statement of any website you visit.
Information Related to Data Collected through the Localytics Service
Localytics collects information under the direction of its Customers, and has no direct relationship with the individuals whose personal data it processes.
We collect information for our Customers. If you are a client of one of our Customers and would no longer like to be contacted by that Customer, please contact that Customer directly.
Service Provider, Sub-Processors/Onward Transfer
Localytics may transfer Personal Information to companies that help us provide our service. Transfers to subsequent third parties are covered by the provisions in this Policy regarding notice and choice and the service agreements with our Customers.
Access to Data Controlled by our Customers
Localytics has no direct relationship with the individuals whose personal data it processes. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data should direct his query to the Localytics’s Customer (the data controller). If the Customer requests Localytics to remove the data, we will respond to their request within 30 business days.
Localytics will retain personal data we process on behalf of our Customers for as long as needed to provide services to our Customers. Localytics will also retain and use this Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
2 Center Plaza 3rd Floor
Boston, MA 02110 USA
Last Updated on March 29, 2016.