About Us
We build, integrate, and operate
marketing AI.
Localytics is a technology-enabled consultancy that helps marketers. We believe that in the age of emerging AI, experienced marketing teams know what they need to adapt. We are here to help them scale and execute the details.
We have worked within CRM marketing for fifteen years. With a long history as a mobile analytics and engagement platform, we spent the last year rebuilding around a simple conviction: the next era of marketing belongs to always-on intelligence directed by people who know your business.
How we work
We identify where a client’s marketing program can yield better results, then build and run custom workflows. AI agents handle repetitive tasks, backed by an embedded team of strategists and engineers who set direction, apply judgment, and share ownership of outcomes with your team.
We are not a platform you have to figure out on your own, nor are we just a strategy deck. We build the solution, operate it alongside you, and measure performance against metrics that matter to your business.
What we operate
Localytics operates an SDK-based app analytics suite as its foundation, incorporating mobile messaging (push, in-app, inbox messaging, and dynamic content cards), a comprehensive API set for external measurement and campaign generation, and behavioral predictions (such as churn likelihood, conversion probability, and engagement propensity) surfaced as actionable segments. Our consultations and AI agents run on this data alongside client-provided data for analysis, optimization, and ongoing campaigns.
Company history
Localytics today
Localytics is an independent company, spun out from Upland Software in March 2025 via investment from Palm Ventures. Today, the company serves as a technology-enabled consultancy for enterprise CRM and lifecycle marketing teams while continuing to operate its proprietary messaging and analytics platform.
2020–2025: Upland Localytics
Localytics was acquired by Upland Software in February 2020 and operated as Upland Localytics alongside Upland’s other marketing products.
2009–2020: Independent Mobile Platform
Founded in 2009, Localytics operated as an independent company focused on building and running mobile analytics and marketing software.
Let's build it together.
If you run lifecycle marketing at an enterprise consumer brand and want AI that ships and gets measured, we should talk.
Get in touch