Localytics Privacy Policy

1.1 Our Commitment to Privacy

Your privacy is important to us. This Privacy Policy describes how Localytics collects, uses, and protects personal data and explains your rights and choices.

1.2 About Localytics

Localytics is a cloud-based platform that enables organizations to analyze user behavior, deliver targeted messaging, and optimize digital customer experiences.

1.3 Scope of This Policy

This Privacy Policy applies when Localytics acts as a data controller, including when:

• You visit our websites
• You interact with our marketing, events, or content
• You communicate with us
• You use our Services as an authorized user ("User")

What This Policy Does NOT Cover

Localytics also processes personal data on behalf of its customers as a data processor.

• This includes data collected through customer applications that use Localytics technology
• In those cases, the customer controls the data, not Localytics
• That processing is governed by our Data Processing Addendum (DPA) and customer agreements

2.1 What Data We Collect

We may collect:

Business & Contact Information

• Name, job title
• Email, phone number
• Company name

Engagement & Interaction Data

• Event participation
• Webinar attendance
• Communications with us

Technical Data

• IP address
• Device and browser information
• Usage and log data

Marketing & Preference Data

• Subscription preferences
• Content engagement

2.2 How We Collect Data

• Directly from you
• From your use of our websites or Services
• From business partners or public sources

2.3 Purposes of Processing

We use personal data to:

• Provide and operate the Services
• Respond to requests and provide support
• Manage accounts and business relationships
• Improve our Services and platform performance
• Ensure security and prevent fraud
• Send marketing and product communications
• Comply with legal obligations

We may also analyze aggregated or de-identified data to improve our Services.

2.4 Disclosure of Personal Data

We may share data with:

• Service Providers / Vendors: Hosting providers (e.g., AWS), analytics and support tools
• Affiliates: For business operations and support
• Partners: For events, integrations, or co-marketing
• Legal Authorities: When required by law

We do not sell personal data. We only process and share personal data as necessary to provide Services or as required by law.

3.1 International Transfers

Localytics operates globally and may process data in the United States and other jurisdictions. Where required, we implement appropriate safeguards (e.g., Standard Contractual Clauses).

3.2 Data Security

Localytics maintains a comprehensive security program that includes administrative, technical, and physical safeguards designed to protect personal data. These safeguards include encryption in transit and at rest, role-based access controls, monitoring and logging systems, and formal incident response procedures.

Security Overview: localytics.com/security

3.3 Data Retention

We retain personal data only as long as necessary to fulfill the purposes described in this Policy, including to meet legal, accounting, or reporting requirements. Retention periods may vary depending on the type of data and applicable obligations. When personal data is no longer required, it is securely deleted or anonymized.

Depending on your location, you may have rights to:

• Access your data
• Correct inaccuracies
• Request deletion
• Restrict or object to processing
• Request data portability

To exercise rights, contact: support@localytics.com

4.1 Customer Data Requests

If your data was collected by a Localytics customer:

• You should contact that customer directly
• Localytics will assist customers in responding to valid requests

4.2 Cookies and Tracking

We use cookies and similar technologies. You can manage preferences via our cookie manager.

Where required by law, we rely on:

• Consent
• Contractual necessity
• Legitimate interests
• Legal obligations

If you are a California resident, you may have rights under the CCPA, including:

• Right to know
• Right to delete
• Right to opt out of sale/sharing

Localytics does not sell or share personal data for cross-context behavioral advertising.

We may update this Privacy Policy from time to time. Updates will be reflected by the "Last Updated" date.

For privacy-related inquiries, email: support@localytics.com