Question 1

What is Localytics?

Accepted Answer

Localytics is a unified mobile and web engagement platform that combines analytics and multi-channel messaging in a single solution. It helps teams understand user behavior, build audience segments, and engage users through Push, In-App, and Inbox messaging—all without switching tools.

Question 2

Who is Localytics built for?

Accepted Answer

Localytics serves three key audiences: Marketers who need to turn analytics into actionable campaigns, Product teams who want to measure usage and gather in-context feedback, and Developers who want a single SDK for analytics and messaging instead of juggling multiple integrations.

Question 3

What messaging channels does Localytics support?

Accepted Answer

Localytics supports three native messaging channels: Push Notifications for re-engagement outside the app, In-App Messages for contextual engagement while users are active, and App Inbox for persistent content users can revisit on their own schedule. All channels share the same segmentation engine.

Question 4

How does segmentation work?

Accepted Answer

Localytics lets you build dynamic audience segments using any combination of behavioral events, user attributes, lifecycle stages, and engagement data. Segments update in real-time, so your audiences are always current. Once created, a segment can be instantly targeted across all messaging channels.

Question 5

What types of analytics reports are available?

Accepted Answer

Localytics offers funnel analysis, cohort retention reports, feature adoption tracking, trend analysis, and fully customizable dashboards. All reports can be sliced by user segments, time periods, and custom dimensions.

Question 6

Can I track custom events?

Accepted Answer

Yes. The Localytics SDK provides a simple API to tag any event with custom attributes. These events automatically appear in analytics reports and become available for segment building and message targeting.

Question 7

How do I measure campaign impact?

Accepted Answer

Every messaging campaign includes built-in attribution reporting. You can compare retention, conversion, and engagement metrics between users who received a message and a holdout group, giving you clear evidence of each campaign's impact on your KPIs.

Question 8

Can I build custom dashboards?

Accepted Answer

Yes. Localytics supports fully customizable dashboards where you can pin the metrics that matter most to your team and share them across your organization for visibility into product performance and user engagement.

Question 9

Can I A/B test messaging campaigns?

Accepted Answer

Yes. Localytics includes built-in A/B and multivariate testing for all messaging channels. You can test variations of copy, creative, send time, and audience segments, then automatically promote the winning variant.

Question 10

Does Localytics support location-based targeting?

Accepted Answer

Yes. With geofencing support, you can trigger push notifications or in-app messages when users enter or exit specific geographic areas—ideal for retail, travel, and hospitality apps.

Question 11

Can I collect user feedback through messaging?

Accepted Answer

Absolutely. In-App Messages can be configured as feedback prompts, NPS surveys, or feature satisfaction polls triggered by specific user actions. App Inbox lets users respond to surveys on their own time.

Question 12

Do I need engineering support to launch campaigns?

Accepted Answer

No. Once the Localytics SDK is integrated by your development team, marketers and product managers can create segments, build campaigns, and launch messages entirely through the self-service dashboard—no code changes or app releases required.

Question 13

Which platforms and frameworks are supported?

Accepted Answer

Localytics provides native SDKs for iOS (Swift/Objective-C) and Android (Kotlin/Java), as well as support for cross-platform frameworks including React Native, Cordova, and .NET MAUI.

Question 14

What events are tracked automatically?

Accepted Answer

Out of the box, the SDK automatically captures sessions, session duration, screen/page views, app opens, app closes, and device metadata (OS version, device model, locale). You can extend this with custom events using a single API call.

Question 15

How does the SDK impact app size and performance?

Accepted Answer

The Localytics SDK is lightweight. Because it replaces separate analytics, push, in-app, and inbox SDKs, the combined footprint is typically smaller than running multiple vendor SDKs. Data is batched and uploaded efficiently to minimize battery and bandwidth impact.

Question 16

What server-side APIs are available?

Accepted Answer

Localytics offers a comprehensive REST API suite including the Profile API, Analytics API, Messaging API, Export API, Webhooks, and a Privacy API for consent management. Full documentation is available at docs.localytics.com.

Frequently Asked Questions

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SDK & Integration