About Us

Localytics was conceived in Boston, Massachusetts by Raj Aggarwal, Henry Cipolla, Andrew Rollins and Brian Suthoff. Localytics’ mission is to put people at the center of brands’ digital engagement - delivering meaningfulness and personalization in all experiences. We aspire to be the intelligence behind the digital engagements that brands have with their customers, helping them to build deeper, more successful relationships.

What do we mean by deeper and more successful relationships? Marketing and messaging that enhances users’ lives. Personalized engagements that recognize what makes customers different from each other, not what makes them alike. Building relationships by understanding who customers are and what they need – not just what they’ve done and what you want them to buy.

Many of the world's best-known brands including HSN, Bose, The Weather Channel, Fidelity and Comcast use Localytics to do what everyone knows is possible but no other solution has been able to figure out: How to use data and intelligence to make each and every customer feel understood and valued.

Founders

Raj Aggarwal

Raj Aggarwal

Raj Co-Founded Localytics in 2009, and as CEO until 2017 created the leading mobile engagement platform that is used by many of the world’s top brands. Prior to Localytics, Raj spent 12 years building a variety of technology companies. He was a management consultant focused on mobile with Bain & Company and Adventis. At Adventis, Raj worked alongside Steve Jobs at Apple to develop the business framework for the iPhone and led the formation of the multi-billion dollar Disney Mobile venture in Japan. Previously, Raj held sales and marketing leadership positions at Proco Machinery and Requisite Technology. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Henry Cipolla

Henry Cipolla

Henry co-founded Localytics in 2008 with Raj Aggarwal and has been instrumental in driving the technology vision for the company. Before Localytics, Henry spent several years in the Windows Core OS division at Microsoft, contributing to its app analytics service, where his team received several Microsoft Engineering Excellence awards including the prestigious Chairman's award. His development experience covers many areas, including software and systems for banks and universities. Henry is also a race car enthusiast. He graduated from Boston University with a Bachelor of Arts in Computer Science.

Andrew Rollins

Andrew Rollins

As co-founder and Chief Software Architect of Localytics from 2008 to 2016, Andrew was responsible for petabyte-scale analytics infrastructure collecting over 4 billion datapoints daily. Andrew is a former Microsoft software engineer, contributing to such technologies as NTFS and exFAT. He also has experience in venture capital investing from two years as an EIR and Venture Partner at Sigma Prime Ventures. He graduated from Boston University with a Bachelor of Arts in Computer Science.

Brian Suthoff

Brian Suthoff

As co-founder and Chief Strategy Officer until 2016, Brian built the initial Marketing, Product, Sales and Partnership teams. Prior to Localytics, Brian led business development at Third Screen Media, the largest premium mobile advertising platform when acquired by AOL in 2007. Previously, Brian held senior roles in business development and product management at startups and Fortune 500 companies including Alcatel, Watercove Networks and Sprint. Brian has an MBA in International Business from The George Washington University School of Business.

Executives

Jude McColgan

Jude McColgan

Jude joined Localytics as CEO in 2017 to drive the continued innovation of the mobile engagement platform and increase the commercialization of the business. He has spent the last twenty years working with some of the world's largest software companies. Most recently, Jude was President of Mobile at Avast Software, a mobile cyber security company with over 400M users worldwide. He also served as Vice President & General Manager of Mobile for Nuance Communications, the leader in text, voice, and natural language technology in the mobile market. Before that Jude was Mobile and Consumer Group Vice President at TomTom where he successfully led acquisitions in building the company’s location-based services portfolio. Jude started his career at Oracle focused on enterprise software. He holds a BS from Northeastern University and is a graduate of the Tuck Executive Program at Dartmouth College.

Scott Bleczinski

Scott Bleczinski

Scott is responsible for leading strategic partnerships at Localytics. Previously Scott was the EVP at ExactTarget, where he helped to grow the company from $3M to $110M+ and enjoyed 28 consecutive quarters of sales growth, eventually resulting in its acquisition by Salesforce for $2.5 billion. Prior to ExactTarget, Scott served as EVP of Sales at Compendium, VP of Sales and Marketing and Inforonics, President of Zmags, Board Member at Shoutlet and as an advisor at Tinderbox.

Adam Buggia

Adam Buggia

Adam is the VP of Engineering at Localytics where he leads development of Localytics products and platform. Adam joined Localytics in 2011 as the 8th employee and has held various leadership positions in Engineering and Customer Success. Prior to Localytics Adam was Senior Director of Platform Engineering at CrunchTime! Information Systems, the leading back-office software provider for the food-service industry. At CrunchTime! Adam led several R&D initiatives including the migration of their product suite to the web and the launch of a supply-side market place. Adam began his career co-founding DirectAthletics which provides sports data management services to customers such as NCAA, ESPN and the majority of collegiate sports conferences. Adam graduated from Tufts University in 2000 where he ran Cross Country and Track & Field.

Kristin Cronin

Kristin Cronin

Kristin leads human resources, employee engagement, intermal and external communications at Localytics. Kristin is a strong communicator that brings more than 15 years of experience driving branding, public relations, thought leadership, corporate marketing and internal communications for B2B technology companies. Prior to Localytics, Kristin led Corporate Marketing at Brightcove where she was responsible for global communications and creative services. She helped lead Brightcove's communication strategy through its IPO in 2012, and created and managed the company's global user conference. Kristin began her career at high tech public relations firm, Lois Paul & Partners. She holds a Bachelor of Science in Marketing from Bentley University.

Matt Katz

Matt Katz

As Head of Customer Success, Matt leads the customer success, professional services, customer support and enablement/training functions at Localytics. Prior to joining the company in 2017, Matt accumulated nearly 20 years in Enterprise Software, FinTech, and Contact Center industries where he has built consulting and high tech professional services teams. Matt began his career with management consulting positions at Symmetrix, a process reengineering firm specializing in strategy, operations, business systems, and people performance management. Matt holds a B.S. in Management Science from the MIT Sloan School of Management.

Stephen Mello

Stephen Mello

Stephen has 30 years of experience in Advertising, MarTech, eCommerce and Content Management. Most recently he was VP of Strategy and Offering Management and the overall business leader for IBM's Watson Commerce. Prior to this role, Stephen was VP of Strategy and M&A within the Watson Customer Engagement business unit, led Integrated Marketing Communications for IBM's former Personal Computing Division where he drove Advertising and Direct Marketing for the Americas, and served as Director of Product Marketing for IBM WebSphere. Prior to joining IBM, Stephen spent 10 years in advertising at Saatchi and Saatchi and Lowe & Partners, managing accounts for Procter & Gamble, General Mills, Mercedes-Benz, US Virgin Islands Tourism, and Sony Electronics.

Marty Siewert

Marty Siewert

Marty leads Sales and Account Management at Localytics. He brings more than 20 years of experience and a history of scaling successful sales, marketing and services operations globally. Over the course of his career, Marty has transformed companies at varying stages of growth encompassing the SaaS, digital media, social analytics, ecommerce and Big Data markets. Previously, Marty held Chief Revenue Officer positions at Adjust and Zoove (acquired by Virtual Hold Technology). Prior to that, he held sales leadership roles at Operative (acquired by SintecMedia), Kadient (acquired by Upland Software), ClearForest (acquired by Reuters), and ATG (acquired by Oracle). Marty holds a Bachelor of Arts in Economics from Xavier University.

Jon Wu

Jon Wu

Jon Wu leads all financial planning and analysis at Localytics. He is a highly versatile finance leader with experience supporting company growth and strategic objectives for small and large companies. Prior to Localytics, Jon led Financial Planning and Analysis for Courion Corporation, National Mentor, Inc. and Starkey Laboratories. Jon holds a Bachelor of Science from Fu Jen Catholic University in Taiwan and an MBA from the University of Southern California.

Board

Ashu Garg

Ashu Garg

Ashu Garg is a General Partner at Foundation Capital, focusing on startups in MarTech, Analytics, and SaaS applications. He currently serves on the board of directors of TubeMogul, Localytics, Conviva, ZeroStack, Yozio, AdRise, FundsIndia.com, and IndiaHomes.com. Ashu was also closely involved with Aggregate Knowledge (acquired by Neustar in 2013), FreeWheel (acquired by Comcast in 2014), and SpotZot (acquired by Valassis in 2015). Before joining Foundation Capital in 2009, Ashu was the General Manager for Microsoft’s On-line Advertising business where he ran Ad Ops and Yield Management; previously, he led Field Marketing for Microsoft’s software business. Ashu also worked for McKinsey & Company, Cadence Design Systems, and Unilever. Ashu founded TringTring.com, a local search engine based in India. Ashu has lived in India, Nigeria, the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur in her own right) and their two sons. Find him on LinkedIn, and connect with him on Twitter.

Doug Higgins

Doug Higgins

Doug joined Sapphire Ventures at the beginning of 2009 and is currently a board director/observer at Black Duck, Convercent, Jibe, Localytics, Return Path, SAVO and Spring Mobile Solutions. He is interested in next-generation mobile and enterprise SaaS solutions, as well as the intersection of sports, media and disruptive technologies. Doug has worked for a venture-backed startup as well as for one of his entrepreneurial heroes, George Lucas. He launched the business development group for Lucasfilm, creating strategic partnerships for Star Wars prequels. Doug started his career in investment banking, with a focus on technology, at Robertson Stephens. More recently, he managed the Intel 64 fund at Intel Capital. Doug has lived in Madrid, Spain, Santiago, Chile and Walker, Minnesota. He graduated with a BA from Duke University and an MBA from the Kellogg School of Management at Northwestern University, both with high honors.

Tom Erickson

Tom Erickson

Tom serves as a board director and advisor to leading tech companies, with a particular focus on international companies. Tom currently serves on the boards of Localytics, Knime, GoodData and Acquia. He is a founding director of Acquia. He joined the company as CEO in 2009 and was pivotal in helping it become one of the fastest growing private companies in the country. Prior to Acquia, Tom was the Chief Products Officer at Tele Atlas (acquired by TomTom) and the CEO of Systinet (acquired by Mercury Interactive). He has also held executive roles at webMethods, Baan, Watermark and MRO Software. Tom began his career in technical roles after graduating from the University of Wisconsin Madison with a BS Honors degree in electrical and computer engineering.

Jude McColgan

Jude McColgan

Jude joined Localytics as CEO in 2017 to drive the continued innovation of the mobile engagement platform and increase the commercialization of the business. He has spent the last twenty years working with some of the world's largest software companies. Most recently, Jude was President of Mobile at Avast Software, a mobile cyber security company with over 400M users worldwide. He also served as Vice President & General Manager of Mobile for Nuance Communications, the leader in text, voice, and natural language technology in the mobile market. Before that Jude was Mobile and Consumer Group Vice President at TomTom where he successfully led acquisitions in building the company’s location-based services portfolio. Jude started his career at Oracle focused on enterprise software. He holds a BS from Northeastern University and is a graduate of the Tuck Executive Program at Dartmouth College.

Raj Aggarwal

Raj Aggarwal

Raj Co-Founded Localytics in 2009, and as CEO until 2017 created the leading mobile engagement platform that is used by many of the world’s top brands. Prior to Localytics, Raj spent 12 years building a variety of technology companies. He was a management consultant focused on mobile with Bain & Company and Adventis. At Adventis, Raj worked alongside Steve Jobs at Apple to develop the business framework for the iPhone and led the formation of the multi-billion dollar Disney Mobile venture in Japan. Previously, Raj held sales and marketing leadership positions at Proco Machinery and Requisite Technology. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Get in Touch

We're always excited to talk to our current and potential customers. Whether you want to talk to us about a potential business partnership, need help with the Localytics app analytics and marketing platform, or just want to drop by our headquarters for a visit, get in touch.

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