Transforming digital engagement by unlocking the power of data.

Our Story

Localytics was conceived in 2009 in Boston, Massachusetts by Raj Aggarwal, Henry Cipolla, Andrew Rollins and Brian Suthoff. They had one simple goal in mind: to help customers build stronger relationships with their mobile and web app users through our analytics and marketing platform.

It's a win-win for brands and end-users alike. App publishers create better app experiences, leading to passionate users that ultimately drive engagement, loyalty and revenue.

Many of the world's best-known brands including eBay, Salesforce.com, Microsoft, and The New York Times have benefited from using our solutions to create insight into their app users and leverage that knowledge to predict and create more personalized user engagement.

Localytics currently supports more than 6,000 customers and reaches 37,000 apps, 2.7 billion devices and 120 billion data points monthly.

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Founders

Raj Aggarwal - Founder

Raj Aggarwal

Founder

Raj Aggarwal

Raj Co-Founded Localytics in 2009, and as CEO until 2017 created the leading mobile engagement platform that is used by many of the world’s top brands. Prior to Localytics, Raj spent 12 years building a variety of technology companies. He was a management consultant focused on mobile with Bain & Company and Adventis. At Adventis, Raj worked alongside Steve Jobs at Apple to develop the business framework for the iPhone and led the formation of the multi-billion dollar Disney Mobile venture in Japan. Previously, Raj held sales and marketing leadership positions at Proco Machinery and Requisite Technology. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Henry Cipolla - Founder

Henry Cipolla

Founder

Henry Cipolla

Henry co-founded Localytics in 2008 with Raj Aggarwal and has been instrumental in driving the technology vision for the company. Before Localytics, Henry spent several years in the Windows Core OS division at Microsoft, contributing to its app analytics service, where his team received several Microsoft Engineering Excellence awards including the prestigious Chairman's award. His development experience covers many areas, including software and systems for banks and universities. Henry is also a race car enthusiast. He graduated from Boston University with a Bachelor of Arts in Computer Science.

Executives

Jude McColgan - Chief Executive Officer

Jude McColgan

Chief Executive Officer

Jude McColgan

Jude joined Localytics as CEO in 2017 to drive the continued innovation of the mobile engagement platform and increase the commercialization of the business. He has spent the last twenty years working with some of the world's largest software companies. Most recently, Jude was President of Mobile at Avast Software, a mobile cyber security company with over 400M users worldwide. He also served as Vice President & General Manager of Mobile for Nuance Communications, the leader in text, voice, and natural language technology in the mobile market. Before that Jude was Mobile and Consumer Group Vice President at TomTom where he successfully led acquisitions in building the company’s location-based services portfolio. Jude started his career at Oracle focused on enterprise software. He holds a BS from Northeastern University and is a graduate of the Tuck Executive Program at Dartmouth College.

Mike Aeschliman - Senior Vice President, Product & Engineering

Mike Aeschliman

Senior Vice President, Product & Engineering

Mike Aeschliman

Mike Aeschliman leads the engineering organization at Localytics, where he is responsible for scaling the team, creating the long-term technology strategy, and providing the architecture and infrastructure vision to grow the company’s platform. Mike was previously at Rackspace, where he ran Product and Engineering for their private cloud division, and eventually led their entire private cloud business. Prior to that, Mike spent 16 years in various infrastructure and engineering roles at Fidelity, where he led several disruptive, innovative projects and saw the company through a significant growth period. Mike has a MBA in Finance from Bentley College and a B.S. in Finance/Management from Providence College.

Scott Bleczinski - Chief Revenue Officer

Scott Bleczinski

Chief Revenue Officer

Scott Bleczinski

Scott is responsible for leading the global sales organization at Localytics. Previously Scott was the EVP at ExactTarget, where he helped to grow the company from $3M to $110M+ and enjoyed 28 consecutive quarters of sales growth, eventually resulting in its acquisition by Salesforce for $2.5 billion. Prior to ExactTarget, Scott served as EVP of Sales at Compendium, VP of Sales and Marketing and Inforonics, President of Zmags, Board Member at Shoutlet and as an advisor at Tinderbox.

Paul Fitzgerald - Chief Financial Officer

Paul Fitzgerald

Chief Financial Officer

Paul Fitzgerald

As CFO, Paul oversees the finance, human resources, and legal functions for Localytics. A senior executive with strong leadership, management, and operational skills, Paul brings over 20 years of experience in dynamic, growth-oriented companies that range from venture-backed startups to profitable publicly-held companies. Prior to joining Localytics, Paul held senior level positions at Silverlink Communications, ITA Software, and Art Technology Group. Paul began his career at Arthur Andersen & Co., where he became a Certified Public Accountant. Paul holds a Bachelor’s degree and a Master’s degree from the F. W. Olin Graduate School of Business at Babson College.

Lou Orfanos - Chief Customer Officer

Lou Orfanos

Chief Customer Officer

Lou Orfanos

Lou leads the product organization at Localytics, where he is responsible for the company’s product vision and evangelizing app marketing and analytics to the start-up community. Prior to Localytics, Lou was VP of Product for join.me at LogMeIn, where he helped build it into one of the world’s fastest growing collaboration products. He also led Product efforts for the company’s flagship IT product, LogMeIn Rescue. Prior to LogMeIn, he held various product, sales and marketing leadership roles at Monitor, a leading strategy consultancy, and Extraprise, a boutique technology services firm. Lou holds a B.S. in Marketing from Bentley University.

Board

Ashu Garg - General Partner, Foundation Capital

Ashu Garg

General Partner, Foundation Capital

Ashu Garg

Ashu Garg is a General Partner at Foundation Capital, focusing on startups in MarTech, Analytics, and SaaS applications. He currently serves on the board of directors of TubeMogul, Localytics, Conviva, ZeroStack, Yozio, AdRise, FundsIndia.com, and IndiaHomes.com. Ashu was also closely involved with Aggregate Knowledge (acquired by Neustar in 2013), FreeWheel (acquired by Comcast in 2014), and SpotZot (acquired by Valassis in 2015). Before joining Foundation Capital in 2009, Ashu was the General Manager for Microsoft’s On-line Advertising business where he ran Ad Ops and Yield Management; previously, he led Field Marketing for Microsoft’s software business. Ashu also worked for McKinsey & Company, Cadence Design Systems, and Unilever. Ashu founded TringTring.com, a local search engine based in India. Ashu has lived in India, Nigeria, the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur in her own right) and their two sons. Find him on LinkedIn, and connect with him on Twitter.

Doug Higgins - Managing Director, Sapphire Ventures

Doug Higgins

Managing Director, Sapphire Ventures

Doug Higgins

Doug joined Sapphire Ventures at the beginning of 2009 and is currently a board director/observer at Black Duck, Convercent, Jibe, Localytics, Return Path, SAVO and Spring Mobile Solutions. He is interested in next-generation mobile and enterprise SaaS solutions, as well as the intersection of sports, media and disruptive technologies. Doug has worked for a venture-backed startup as well as for one of his entrepreneurial heroes, George Lucas. He launched the business development group for Lucasfilm, creating strategic partnerships for Star Wars prequels. Doug started his career in investment banking, with a focus on technology, at Robertson Stephens. More recently, he managed the Intel 64 fund at Intel Capital. Doug has lived in Madrid, Spain, Santiago, Chile and Walker, Minnesota. He graduated with a BA from Duke University and an MBA from the Kellogg School of Management at Northwestern University, both with high honors.

Andrew Burton - Chief Operating Officer, Rapid7

Andrew Burton

Chief Operating Officer, Rapid7

Andrew Burton

Andrew leads Rapid7’s go-to-market initiatives including global sales, sales engineering, customer engagement, and IT functions. Previously, he was the CEO of Logentries, a leading provider of scalable, real-time machine data search and analytics technology, acquired by Rapid7 in October 2015. Prior to Logentries, Andrew was SVP of products and engineering at LogMeIn, Inc., where he played an instrumental role in leading the company from venture-backed startup through a successful IPO and on to a high-growth public company. Andrew also held senior product and go-to-market roles at Symantec Corporation, IMLogic, Inc. and Groove Networks. Andrew earned a B.S. from Oregon State University, a MSc Information Systems from University College Dublin, and a MBA from Boston College.

Jude McColgan - CEO, Localytics

Jude McColgan

CEO, Localytics

Jude McColgan

Jude joined Localytics as CEO in 2017 to drive the continued innovation of the mobile engagement platform and increase the commercialization of the business. He has spent the last twenty years working with some of the world's largest software companies. Most recently, Jude was President of Mobile at Avast Software, a mobile cyber security company with over 400M users worldwide. He also served as Vice President & General Manager of Mobile for Nuance Communications, the leader in text, voice, and natural language technology in the mobile market. Before that Jude was Mobile and Consumer Group Vice President at TomTom where he successfully led acquisitions in building the company’s location-based services portfolio. Jude started his career at Oracle focused on enterprise software. He holds a BS from Northeastern University and is a graduate of the Tuck Executive Program at Dartmouth College.

Raj Aggarwal - Founder, Localytics

Raj Aggarwal

Founder, Localytics

Raj Aggarwal

Raj Co-Founded Localytics in 2009, and as CEO until 2017 created the leading mobile engagement platform that is used by many of the world’s top brands. Prior to Localytics, Raj spent 12 years building a variety of technology companies. He was a management consultant focused on mobile with Bain & Company and Adventis. At Adventis, Raj worked alongside Steve Jobs at Apple to develop the business framework for the iPhone and led the formation of the multi-billion dollar Disney Mobile venture in Japan. Previously, Raj held sales and marketing leadership positions at Proco Machinery and Requisite Technology. Raj completed his MBA with Honors from the Ivey School of Business and London Business School.

Get in Touch

We're always excited to talk to our current and potential customers. Whether you want to talk to us about a potential business partnership, need help with the Localytics app analytics and marketing platform, or just want to drop by our headquarters for a visit, get in touch.

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